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The rhetorician James Winans once wrote, "A speech is not merely an essay standing on its hind legs." Yet many speakers—including preachers—write their messages in a style better suited for reading rather than hearing. To be an effective oral communicator, one must learn to write for the ear, not the eye.

The rhetorician James Winans once wrote, "A speech is not merely an essay standing on its hind legs." Yet many speakers—including preachers—write their messages in a style better suited for reading rather than hearing. To be an effective oral communicator, one must learn to write for the ear, not the eye.

Presented at the 2006 Calvin Symposium on Worship.

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